Get a Professional Review and Analysis of your Website to Fix Issues that may have a negative impact on your rankings.
Imagine : today your website is on the first page of google. The very next day that very same website falls to page 16. You are not sure what happened, however it fell and it is not recovering. This scenario is not uncommon, and most website owners are left without answers. Time for a Website Audit Report.
What is a Website Audit?
A website audit is turning your website over to a professional for review and analysis of content and links. The audit covers Website Design, Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Backlink Analysis, URL Architecture, Duplicate Content Analysis, Comprehensive Target Keyword Analysis, and a number odf additional areas of concentration.
It is best to do a Website Audit prior to starting any Optimization campaign, for the website. Prior to investing in any online marketing campaign, particularly SEO, it is important to have an in depth analysis of your website to customize your SEO Campaign.
Why Do You Need a Website Audit Report?
Your Website is the center of most of your internet marketing strategy, SEO, PPC, social media optimization – all of these direct traffic back to your site. A wesite not properly set up can ruin any online marketing efforts. A website audit, acted on appropriately, on the other hand, prevents that from happening. An audit is needed to find the faults and weaknesses in your site so they can be corrected.
Google updates can destroy a wesite and an audit can be the first step of recovery. . With the search engine rolling out between 500 and 600 algorithm changes every year, it’s crucial to get a “checkup” for your website annually.
Google Algorithm Updates
In addition to being better prepared to run an SEO campaign, getting a website audit will also protect your website from Google’s algorithm changes. Google is continuously tweaking their algorithms to provide users with search engine results of ever improving quality and relevance so it is important to keep up with the google updates.
Two of their most major algorithms are called Panda and Penguin. To date, there have been 25 Panda updates since 2011 and 3 Penguin updates since 2012 which has affected 41.4% of search queries. Panda updates are generally targeted at sites with low quality content and Penguin updates are targeting web spam. Stay ahead of the game and have us run an audit report on your website.
A Website Audit Report will give you peace of mind. It’s about knowing that your website is compliant with algorithm updates and that your SEO efforts won’t go down the drain. Send us a message now at Contact Us so we can audit your website today.
After your website audit, for best business practice, plan a strong reputation marketing campaign